Strategic marketing and GTM consultancy
Robertson Collaborate provides strategic marketing and go-to-market (GTM) support to ambitious growth businesses. Acting as your outsourced or fractional Chief Marketing Officer, we help you find the right marketing mix, create action plans, and deliver them — often with support from our trusted partner network. We enable you to market your business better — and deliver results.
The right marketing mix
With experience across many sectors, we’ve likely been there and done it before – saving you time and missteps. We focus on solving your pain points with clear, practical advice you can act on. And we help you harness Artificial Intelligence (AI) with practical sales and marketing support – one of the greatest competitive advantages for modern businesses.
How it works
Our services
Marketing Strategy and Planning
Marketing Sprints
Some problems can’t wait for a full strategy. Marketing Sprints are short, focused bursts of support that solve a specific pain point, unlock an opportunity, or prepare your business for what’s next.
Go-to-Market Strategy & Planning
At Robertson Collaborate, we help SaaS businesses build and execute go-to-market (GTM) strategies that align teams, reduce missteps, and accelerate growth.
Ongoing Support
Robertson Collaborate works with its clients to make sure plans are executed. Whether it is light-touch strategic guidance or a hands-on virtual marketing director, we provide the right level of support and deliver results.
About us
At a glance.
client projects
in-depth case studies
client satisfaction
About us
At a glance.
180+
client projects
30+
in-depth case studies
5/5
client satisfaction
Delivering on our word
Every client has expressed a high level of satisfaction with our service.
Chroma Ventures
Chroma Ventures is an investment company which aims to channel flexible capital into a range of businesses with high growth potential. Robertson Collaborate provided marketing support to Chroma Ventures during their launch.
Beam Orthodontics
With its cutting edge and innovative practice, Beam has changed the face of orthodontistry in Scotland. Building on its excellent clinical service and patient care, Beam has grown rapidly and its marketing has been driven by Robertson Collaborate for over a decade.
Broker Insights
Broker Insights is a high-growth insurtech start-up. Its data and distribution platform acts as a digital marketplace connecting UK brokers and insurers. Working with Robertson Collaborate, it has put in place solid marketing foundations for launch and its growth.
Scott Brothers Butchers
Scott Brothers is a family-run butchers with three shops across Dundee and over 75 staff. Robertson Collaborate has worked with them to successfully build a B2C ecommerce butchers business serving both the national UK and local consumer markets.
Water’s Edge
Robertson Collaborate was outsourced “marketing director” for Tayforth Properties’ Water’s Edge development project, where Dundee’s oldest transit shed, known as Shed 25, was transformed into a new standard of workplace by Tayforth owners Chris van der Kuyl and Paddy Burns.
Thorntons Family Law
Thorntons Law is one of the largest independent full service legal firms in Scotland. Robertson Collaborate worked closely with the Thorntons Family Law team to shape its strategic direction, particularly for its online presence.
The team
John Robertson
CO-OWNER
With 25+ years of experience in senior sales, marketing and product management roles, John has worked with high-growth tech companies and SMEs. His main areas of expertise are go-to-market and customer acquisition and retention strategies for B2B and B2C businesses.
Catherine Robertson
FOUNDER
After successfully innovating the concept of being an outsourced “marketing director” with a client in the noughties, Catherine has worked with a diverse array of businesses across many sizes and sectors. Business owners value her plain English guidance.
